Welcome to the Fancy Side of Wine
At Fancy Pants Wines, we blend bold flavors with a playful spirit — and our audience loves us for it. If you’re looking to connect with modern wine lovers who appreciate quality, style, and a good time, our brand is the perfect pour.
This Media Pack gives you an inside look at our audience, brand reach, and advertising opportunities.
About Fancy Pants Wines
We believe wine should be enjoyed — not overanalyzed. Our wines are crafted for people who love great taste and casual elegance, whether they’re sipping on a Tuesday night or hosting friends on the weekend.
We proudly promote a fresh, unpretentious approach to wine through approachable content, lively social media, and strong community engagement.
Audience Snapshot
- Demographics
- Age: 25–45
- Gender: 75% female, 25% male
- Location: United States (majority), Canada, UK
- Interests: Food & drink, home entertaining, lifestyle, travel, sustainability
- Audience Values
- Quality without snobbery
- Mindful consumption
- Aesthetics, storytelling, and humor
- Connection, conversation, and creativity
Monthly Reach
- Website Visitors: 60,000+
- Email Subscribers: 18,000+
- Instagram Followers: 25,000+
- Facebook Followers: 15,000+
- Pinterest Monthly Views: 50,000+
Advertising Options
- Sponsored Content (Blog & Email)
- Product Features & Reviews
- Social Media Campaigns
- Giveaways & Contests
- Display Ads (Sidebar, Homepage)
- Influencer Collaborations
- Event Sponsorships & Wine Tastings
Why Partner With Us?
- Authentic, engaged audience that trusts our taste
- Eye-catching visual content and shareable stories
- Flexible campaign options tailored to your brand
- Trackable results with reporting on reach, engagement & conversions
Request Our Full Media Kit
Want all the details, including rates and custom package options? We’re happy to send you our latest media kit.
Contact us at:
Email: [email protected]
Website: fancypantswines.com
Let’s toast to a successful partnership!
– The Fancy Pants Wines Team